Posts by Ryan Waterbury
What Is Local SEO and Why Does It Matter
Local SEO is the process of optimizing your business’s online presence so that it shows up in search results for people in your area. If someone nearby searches for what you do—like “pizza near me” or “best plumber in Minneapolis”—local SEO is how your business gets found. It’s about making sure Google and other search…
Read MoreMastering Search Engine Optimization: Your Guide to SEO Meaning and Strategy
In today’s vast digital landscape, a website alone is not enough to guarantee an audience. Without a clear path for customers to find you, it’s like having a storefront on a hidden street. The solution is search engine optimization (SEO), a powerful discipline that drives online visibility. SEO connects your content with millions of users…
Read More5 ways to market your business if you don’t like blogging
It’s that time again when I’m sitting down to write our blog. It’s something that hasn’t happened consistently over the past two years. It’s not that the idea list is empty. In fact, it’s full, and content has been planned for at least 13 months on a one article per month schedule. So why hasn’t…
Read MoreTips to Improve WordPress Sites for Google Core Web Vitals
First of all, what are Core Web Vitals? Core Web Vitals, or CWV are a set of criteria that Google has developed to help website owners and developers improve their sites for their end users. Many of us lament about Google. For a lot of reasons. Privacy invasions. Changing search algorithms that result in our…
Read MoreWhat is the difference between a brand and a logo?
“I just need a logo and a website.” The dreaded words we hear as web designers, graphic designers and branding professionals. Of course any business, organization or political candidate needs those things. So why all the fuss? A logo and a website are also the last items in the process of defining your brand that…
Read MoreDo I need a privacy policy for my website?
In case you want the immediate TL;DR (Too Long; Didn’t Read) answer, it is yes. You do need a privacy policy for your website. In an era where privacy doesn’t seem to exist anymore, we as website owners need to disclose certain information to our visitors. Even if they don’t take the time to read…
Read MoreBlogging frequency and the importance of quality content
How often should you post to your blog? It depends. Experts other than myself say once a week or more. Can you afford the time to post several well thought out and researched articles on your blog? Let alone in a week? Consistently? I talked about the time commitment in my first blog post about…
Read MoreChoosing the right name for your business
What’s in a name? It turns out, a lot. Especially if you’re starting a new business that you need to get online. Coming up with a catchy business name can be challenging. And then you find it. Inspiration has hit. Everyone forming the business is in agreement and it’s a wonderful personification of your organization.…
Read MoreWebsite maintenance is a necessity, not a luxury
Even the best designed websites can start to fall flat when things aren’t working correctly. It might be a missed security patch, or a few forgotten updates, but now the site is broken. Forms aren’t submitting, navigation links are broken and a few images aren’t loading. For high traffic sites, trouble navigating a broken site,…
Read MoreHow an active blog can help your business
Every business needs a blog. Even One Dog Solutions. Especially One Dog Solutions. You should practice what you preach, right? Blogging for your business is a crucial part of any organization’s marketing strategy. So why doesn’t every businesses do it? Or if they do, why not on a regular basis? Keeping up a blog is…
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