Business
Local Lead Generation: The Art of Attracting Customers Next Door
Local lead generation is about making sure your business is top of mind for people right in your backyard. It’s not just about advertising to everybody but connecting with your next-door neighbors—the folks most likely to drive by, walk in, or call for your services. This guide will show you the essential moves for winning…
Read MoreWhat is the difference between a brand and a logo?
“I just need a logo and a website.” The dreaded words we hear as web designers, graphic designers and branding professionals. Of course any business, organization or political candidate needs those things. So why all the fuss? A logo and a website are also the last items in the process of defining your brand that…
Read MoreDo I need a privacy policy for my website?
In case you want the immediate TL;DR (Too Long; Didn’t Read) answer, it is yes. You do need a privacy policy for your website. In an era where privacy doesn’t seem to exist anymore, we as website owners need to disclose certain information to our visitors. Even if they don’t take the time to read…
Read MoreChoosing the right name for your business
What’s in a name? It turns out, a lot. Especially if you’re starting a new business that you need to get online. Coming up with a catchy business name can be challenging. And then you find it. Inspiration has hit. Everyone forming the business is in agreement and it’s a wonderful personification of your organization.…
Read MoreWebsite maintenance is a necessity, not a luxury
Even the best designed websites can start to fall flat when things aren’t working correctly. It might be a missed security patch, or a few forgotten updates, but now the site is broken. Forms aren’t submitting, navigation links are broken and a few images aren’t loading. For high traffic sites, trouble navigating a broken site,…
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