What is the difference between a brand and a logo?

Colorful torn paper letters spelling "BRAND" on dark background, illustrating branding and marketing concepts.

“I just need a logo and a website.” The dreaded words we hear as web designers, graphic designers and branding professionals. Of course any business, organization or political candidate needs those things. So why all the fuss? A logo and a website are also the last items in the process of defining your brand that…

Read More

Do I need a privacy policy for my website?

Suspicious person in a hoodie using a laptop in a dark setting, representing cybersecurity threats.

In case you want the immediate TL;DR (Too Long; Didn’t Read) answer, it is yes. You do need a privacy policy for your website. In an era where privacy doesn’t seem to exist anymore, we as website owners need to disclose certain information to our visitors. Even if they don’t take the time to read…

Read More

Choosing the right name for your business

Question mark on a white sheet covering a person’s face, symbolizing inquiry or uncertainty about digital marketing and SEO services in Minneapolis.

What’s in a name? It turns out, a lot. Especially if you’re starting a new business that you need to get online. Coming up with a catchy business name can be challenging. And then you find it. Inspiration has hit. Everyone forming the business is in agreement and it’s a wonderful personification of your organization.…

Read More

Website maintenance is a necessity, not a luxury

Cone-shaped traffic cones on laptop keyboard, representing website disruption or technical issues, digital marketing, SEO challenges, or website maintenance services.

Even the best designed websites can start to fall flat when things aren’t working correctly. It might be a missed security patch, or a few forgotten updates, but now the site is broken. Forms aren’t submitting, navigation links are broken and a few images aren’t loading. For high traffic sites, trouble navigating a broken site,…

Read More