Terms and Conditions

One Dog Solutions agrees to provide the subscribed Lead Generation Services, which aim to generate potential customer inquiries ("Leads") for the Client's business within specified local geographic areas. Services involve the setup, management, and optimization of advertising campaigns on third-party platforms, such as Google Ads, Facebook Ads, and potentially others, as agreed upon in the Managed Local Lead Generation Service and selected add-ons in the
Local Lead Generation Additional Channels.

Client Obligations

The Client agrees to:

• Provide timely access to necessary accounts (e.g., advertising platform accounts, website analytics), business information, branding assets (logos, images, etc.), and any other materials reasonably required by One Dog Solutions to perform the services.
• Grant One Dog Solutions the necessary permissions and authority to act on the Client's behalf within the scope of managing the agreed-upon advertising campaigns.
• Provide clear information about their target audience, services/products, offers, and business goals.
• Respond promptly to requests for feedback or approvals from One Dog Solutions.
• Ensure their website, landing pages, and business practices comply with all applicable laws and the terms of service of the relevant third-party advertising platforms.
• Make timely payments for all service fees and ad spend as outlined in these Terms and Conditions.

Third-Party Platforms, and Disclaimers

• No Guarantee of Results: One Dog Solutions will use commercially reasonable efforts to manage and optimize campaigns to generate Leads. However, the Client acknowledges and agrees that One Dog Solutions cannot and does not guarantee a specific number, volume, or quality of Leads, nor does it guarantee any specific conversion rate, customer acquisition, or revenue outcome. Lead generation performance is subject to numerous external factors beyond One Dog Solutions' direct control, including but not limited to market conditions, competition, seasonality, the perceived value of the Client's offering, landing page effectiveness, and changes in third-party platform algorithms or policies.
• Third-Party Platform Reliance: The Lead Generation Services rely heavily on third-party platforms (e.g., Google, Meta/Facebook). One Dog Solutions is not responsible for the availability, functionality, policy changes, algorithm updates, or actions taken by these third-party platforms, including ad disapprovals or account suspensions, unless such actions are a direct result of One Dog Solutions' gross negligence or willful misconduct in violating platform terms. The Client remains subject to the terms and conditions of these third-party platforms.
• Ad Spend: Unless explicitly stated otherwise in a special Service Agreement, the fees paid to One Dog Solutions for Lead Generation Services cover management and optimization efforts only. The actual advertising costs ("Ad Spend") charged by third-party platforms (e.g., cost-per-click) are separate and are the responsibility of the Client. The management of Ad Spend budgets will be handled as agreed upon in the Service Agreement (e.g., Client pays platform directly.)

Google Ads Campaign Limits:

Unless otherwise agreed upon in writing:

• Maximum Active Campaigns: The service includes the management of up to two (2) active Google Ads campaigns simultaneously (e.g., one Search campaign, one Performance Max campaign).
• Maximum Active Ad Groups per Campaign: Each active campaign may contain up to five (5) active Ad Groups.
• Maximum Active Ads per Ad Group: Each active Ad Group may contain up to three (3) active ad variations (text, responsive display, etc.) for testing and optimization purposes.
• Deliverables Included: Standard keyword research & selection, ad copywriting, setup of standard conversion tracking (requires client website access/cooperation), bid management, budget pacing monitoring, negative keyword management, and monthly performance reporting.

Meta Ads (Facebook/Instagram) Campaign Limits:

Unless otherwise agreed upon in writing:

• Maximum Active Campaigns: The service includes the management of up to two (2) active Meta Ads campaigns simultaneously (e.g., one Lead Generation campaign, one Traffic campaign).
• Maximum Active Ad Sets per Campaign: Each active campaign may contain up to five (5) active Ad Sets.
• Maximum Active Ads per Ad Set: Each active Ad Set may contain up to three (3) active ad variations (combinations of creative and copy) for testing and optimization purposes.
• Deliverables Included: Standard keyword research & selection, ad copywriting, setup of standard conversion tracking (requires client website access/cooperation), bid management, budget pacing monitoring, negative keyword management, and monthly performance reporting.

Landing Pages

• Maximum Included Landing Pages: The service may include the creation and/or management of up to one (1) unique landing page template specifically designed for the lead generation campaigns covered by this agreement. Minor variations (e.g., headline tweaks for A/B testing) on this template may be included.
• Exclusions: Development of additional unique landing pages or complex website integrations beyond standard tracking implementation will be scoped and billed separately.

Local Search Engine Optimization (SEO) Scope & Limits:

This component focuses on improving the Client's online visibility within local search results for relevant keywords in their service area. Results from SEO efforts develop over time and specific ranking positions cannot be guaranteed.

• On-Page Optimization:
  • Includes an initial SEO audit and optimization of up to five (5) core website pages (typically Homepage, main Service pages, About Us, Contact Us).
  • Optimization includes keyword research integration, Title tag & Meta Description updates, Header tag structure review (H1, H2, etc.), image Alt text optimization, and basic internal linking adjustments.
  • Excludes: Major content rewriting, creation of new service pages or blog posts (available separately), and website development changes beyond basic SEO tag implementation.
• Google Business Profile (GBP) Optimization:
  • Includes initial audit and optimization of the Client's GBP listing(s) for completeness and accuracy (requires Client providing necessary access/verification).
  • Includes creation and posting of up to two (2) standard GBP posts per month using Client-provided information or approved general content.
  • Includes ongoing monitoring of GBP Q&A and providing guidance to the Client on responses.
  • Includes monitoring of new reviews and providing guidance/best practices to the Client for responding. Direct review response management is not included unless specified separately.
  • Excludes: Actively generating or soliciting reviews on behalf of the client (guidance only).
• Local Keyword Research & Tracking:
  • Includes initial research to identify relevant local keywords and tracking of a core set (e.g., up to 15 keywords) for ranking performance.
  • Reporting: Includes monthly reporting on key local SEO metrics, such as keyword ranking changes, GBP insights (views, clicks, calls), and relevant website traffic data.
  • Client Responsibilities: Client must provide necessary access to website backend, Google Analytics, Google Search Console, and Google Business Profile. Client must also provide accurate business information and timely feedback/approvals.

Citation Management Scope & Limits:

This component focuses on ensuring the Client's business information (Name, Address, Phone Number - NAP) is consistent and accurate across relevant online directories and citation sources.

• Citation Audit & Cleanup:
  • Includes an initial audit to identify existing online citations and check for NAP inconsistencies or duplicate listings.
  • Includes efforts to correct inconsistencies and suppress duplicates on core directories (manual correction efforts may be limited based on directory responsiveness).
• Citation Building/Management:
  • Includes submission and/or management of the Client's business listing on a core set of up to thirty (30) relevant local directories and citation sites. This may involve utilizing a third-party citation management platform (e.g., Yext, Moz Local, BrightLocal).The associated subscription cost for the core directories covered by the platform is included in the service fee for the duration of the agreement. Listings on directories requiring separate paid fees are excluded.
  • Reporting: Includes initial audit report and ongoing reporting on citation consistency scores and status of managed listings.
• Client Responsibilities: Client must provide accurate and finalized business NAP information, service descriptions, hours, logos, and other necessary details for listings. Client is responsible for alerting One Dog Solutions to any changes in this information promptly. Delays or inaccuracies in provided information may negatively impact results.
• Exclusions: Does not include management of industry-specific niche directories unless explicitly included in a custom agreement. Does not guarantee removal of all incorrect information from third-party sites not directly controlled or partnered with.

General Disclaimers for SEO & Citations:

• One Dog Solutions utilizes best practices but cannot guarantee specific search engine rankings, traffic levels, lead volume, or business results from SEO or citation management activities due to the dynamic nature of search engine algorithms, competition, and other external factors.
• SEO results typically take time (often 3-6 months or longer) to materialize. Citation consistency improvements also depend on the processing time of individual directories.
• Failure by the Client to provide necessary access, information, or approvals in a timely manner may impede service delivery and results.

Management of Scope:

• Strategy Reviews: The service includes ongoing optimization based on performance data. Major strategic pivots or campaign goal changes requested by the Client may be accommodated up to once per quarter. More frequent significant changes may require a scope review and potential adjustment to service fees.
• Exclusions: This service does not include organic social media management, email marketing campaign execution (beyond potential lead data handoff), or CRM setup/management, which are available under separate agreements with our add-on packages. Correction of issues caused by Client modifications to campaigns, tracking, or landing pages may be billed at the standard hourly rate.